Design Leadership That Connects, Inspires, and Scales
Hi, I'm Genevieve! I am a design program leader who helps teams and brands connect with people in ways that drive real impact. I use design, operational clarity, and trust to transform vision into scalable results.
Growth, Breadth, and Rare Fluency
For 15+ years, I've connected people, businesses, brands, and products in meaningful ways—driving large-scale, high-impact programs and creative solutions for both internal and external audiences. My rare fluency spans business tools, enterprise, ads, SMB and consumer products, central monetization, horizontal/vertical design ops, and brand.
Scaling Impact at Meta
At Meta, I helped grow design operations from 20 to 300+ roles (2018–2025), expanding cross-FoA value across Facebook, Instagram, WhatsApp, and more.
I built trusted partnerships with leaders in design, marketing, talent, ops, research, content, legal, comms, policy, and events.
Storytelling Meets Systems
Storytelling
My non-traditional path in PR, content marketing, and brand strategy allows me to humanize what often gets lost.
Operational Systems
I blend storytelling and operational systems to bring heart and structure to every challenge, empowering organizations to scale intentionally.
Human-Centered, End-to-End Design
I'm deeply committed to weaving design excellence into every facet of the process. From ideation to execution, I foster thriving, collaborative organizations—solving real problems for real people, with design that delights and delivers.
Impact & Scale Highlights
Enabled 70,000+ designers and partners globally
Scaled design orgs from 15 to 300+ roles
Supported 20+ global products and 10+ AI initiatives
Led high-visibility events and summits for executive storytelling and design community engagement
Developed 75+ playbooks and toolkits still driving performance today
My Philosophy & Approach
Design should move people. I design systems, rituals, and experiences that are as human as they are useful—balancing creativity, clarity, and care.
My approach is grounded in empathy, iteration, and a commitment to building inclusive, collaborative, and impactful design organizations.
Meta Design Ops Timeline
ABP Design (Monetization)
Built foundational design operations for monetization tools, rebranded business tools, and improved internal alignment.
Business Messaging
Led design program ops for global messaging, partnered on launch of high-priority conference (1M+ viewers), introduced GenAI pilot support.
Facebook Design
Supported design systems unification during rebrand, developed internal onboarding flows and intake tools.
Facebook Monetization
Program-managed creator monetization and publishing teams, streamlined tooling, worked with GenAI teams on monetization experiences.
Brand-in-Product
Co-led ops strategy for internal agency, launched measurement systems, scaled brand voice and creative consistency.
Creators & Publishers
Led AI readiness for creator tools, developed signal-to-roadmap workflows, partnered with CX and product to scale content-first design.
Building Brand Experiences and Operational Excellence
Nearly a decade in design operations grounds my work in operational excellence and strategic delivery—from building brand experiences that drive org health and global community connection, to supporting creator growth, localization, design systems, and attracting top talent.
Leadership & Reputation
Clarity in Complexity and Connective Leadership
Trusted by executives and cross-functional leaders at Meta and Amazon to bring clarity to complexity and lead through ambiguity.
Known for approachable, connective leadership and for creating spaces where designers and leaders can see and feel their impact.
Leadership Testimonials
"Genevieve consistently delivered large-scale programs, projects, and products in highly complex and ambiguous spaces, demonstrating a rare ability to bring clarity and structure to uncertainty. Her strategic thinking and problem-solving skills set her apart."
— Travis Vocino, Head of Product, Creators at Meta
"I was consistently impressed by her strategic vision, exceptional program management skills, and ability to drive significant impact across complex projects. She has a great can-do energy and is eager to get things done."
— Jeannine Schafer, Creative Director at Meta