Genevieve Irene Isola | San Francisco, Bay Area
Lead Design + Creative Operations & Strategic Program Manager
Strategic Program Leadership Across Brand, Product, and Design Culture
I build design-driven programs that scale with purpose, resonate across disciplines, and center people—always.
Contact Me
Amazon, Ring
Senior Design Program Manager - June 2025 to present
Meta
Lead Design Program Manager - January 2018 to May 2025
As a senior design program leader with over a decade of experience driving strategic, insights-led initiatives across design, product, brand, and customer experience, I focus on creating inclusive, insights-driven design programs that empower teams, evolve with real-world signals, and deliver meaningful connections between people, products, and experiences.
I operate where storytelling meets systems, where rituals shape culture, and where clarity drives scale.
With a rare mix of experience across traditional PR, brand storytelling, and embedded product design ops, I lead strategic programs that unify vision, systems, and creative execution across some of the most complex orgs in tech.
From AI readiness to brand storytelling, I’ve built systems that support inclusive, scalable design—connecting internal teams and external audiences through experiences that evolve with global needs.
At Meta, I supported global design teams across AI, monetization, messaging, and creator ecosystems—leading programs that reduced design debt, strengthened cross-functional alignment, and empowered holistic orgs to operate with greater clarity and cohesion.
At Amazon/Ring, I lead AI readiness and social listening strategy—empowering UXR, product, creative, brand, and design teams anticipate needs, align feedback loops, and build more trust-centered systems.
My work is focused on designing operational clarity that enables meaningful connections between people, products, and experiences—at scale, and with intention.
Focus Areas
AI Strategy & Agent Identity
Design Systems Leadership
Creator Ecosystem & Brand Voice
Cross-Functional Rituals & Team Alignment
Internal Playbooks & Scalable Communication
Product Strategy & Emerging Tech Readiness
Organizational Health & Design Excellence
My Unique Approach
01
Creative Ecosystem Leadership
Connecting brand, product, content, and research to drive clarity, velocity, and vision. I create frameworks that promote cross-functional collaboration and improve decision-making within complex organizations.
02
Org Design & Ritual Architecture
Designing systems and cultural touchpoints that build trust, scale design, and unlock team flow. I develop scalable frameworks and engagement models that enhance collaboration across departments.
03
Emerging Tech Integration
Shaping how new technologies like AI show up in product experiences, org programs, and storytelling—with humanity, intention, and brand clarity. I leverage AI responsibly while adding human thinking to design solutions.
Strategic Storytelling & Community Activation
I shape strategic brand initiatives and adaptable creative frameworks that align closely with organizational priorities—from global identity launches to immersive storytelling. By fostering cohesive narratives across user touchpoints, my work strengthens the connective thread between design vision, community engagement, and brand integrity, crafting enduring experiences that authentically resonate, scale thoughtfully, and inspire lasting trust.
ABP Design Narratives & Lookbooks
Created and implemented modular creative assets strategically used for internal and external storytelling, hiring campaigns, roadshows, and onboarding initiatives—providing a unified vision across Meta's design ecosystem.
Facebook Design: Business Tools Rebrand
Led the strategic rebrand and relaunch, establishing it as Meta's leading external voice for design advocacy, enhancing brand perception during critical organizational transformations.
Thought Leadership Events
Orchestrated high-visibility executive storytelling campaigns and thought-leadership events, fostering community resonance and enhancing Meta's external brand credibility and engagement.
Meta Design Ops Timeline
2018–2025 | Design Program Leadership Across Brand, Product, and UX
2018 — ABP Design (Monetization)
Apps: Facebook, Instagram, WhatsApp, Messenger
Focus: Centralized monetization systems across the Family of Apps
Scope: Business Suite, Ads Manager, Employer Brand, Talent Strategy, Design Team Health
Impact:
  • Built foundational design operations for monetization tools and internal brand cohesion
  • Helped reframe Meta’s business tools with a clearer, design-forward identity
  • Supported cross-surface alignment and hiring impact through internal storytelling, artifacts, and rituals
2020 — Business Messaging Design
Apps: Facebook, Instagram, WhatsApp
Focus: Messaging UX, commerce surfaces, and internal tooling for scaled communication
Scope: Marketplace, Shops, Developer Tools, GenAI exploration
Impact:
  • Led design program ops for global messaging orgs
  • Partnered with product and creative leads on launch of high-priority global messaging conference (1M+ viewers)
  • Introduced GenAI pilot support systems and scaled design infrastructure across business messaging UX
2021 — Facebook Design
Apps: Facebook
Focus: Design systems unification and cross-functional product alignment during brand transition
Scope: Design Planning, Blueprint Systems, Rituals, Internal Comms
Impact:
  • Supported team rituals, cross-functional ops, and strategic systems alignment during platform rebrand
  • Developed internal onboarding flows and intake tools that improved collaboration and system adoption
2022 — Facebook Monetization
Apps: Facebook for Business & Commerce
Focus: Creator monetization, short-form video, GenAI-assisted publishing
Scope: Reels, Unified Video Player, Creator Tooling, Rights & Revenue Flows
Impact:
  • Program-managed design operations across creator monetization, ads, and publishing teams
  • Streamlined internal tooling for intake, escalation, and design prioritization
  • Worked with GenAI teams to define early use cases and operational readiness in monetization experiences
2023 — Facebook Brand-in-Product
Apps: Cross-Facebook (consumer, enterprise, creator surfaces)
Focus: Brand systems embedded in product experiences
Scope: Creative intake, visual identity, tone, content quality, in-house agency
Impact:
  • Co-led ops strategy for Meta’s internal product-aligned agency
  • Launched measurement systems, toolkits, and workflows that connected brand to product performance
  • Scaled internal clarity around brand voice, identity, and creative consistency across features
2024–2025 — Facebook Creators & Publishers
Apps: Facebook, Instagram, WhatsApp
Focus: Creator ecosystem, publishing tools, rights & music, GenAI
Scope: Creator tools, Publishing infrastructure, Escalation workflows, AI agent readiness
Impact:
  • Led AI readiness and support strategy for creator tools
  • Developed signal-to-roadmap workflows leveraging Reddit, Discord, and app reviews
  • Partnered with CX and product to scale trust-first, feedback-driven experiences for creators and publishers
  • Helped transition Meta’s design org into a content-first platform model
Key Design Community Initiatives
Highlights include:
1
Conversations: Meta’s inaugural business messaging global conference, 1M+ livestream viewers, partnered with Mark Zuckerberg, Sheryl Sandberg, Matthew Idema.
2
Facebook Design: Business Tools: Rebrand and virtual programming (29 hires in a year).
3
Meta-wide Design Systems Summit: 3-day summit aligning practices across IG, FB, WA, Enterprise.
4
Design Systems Adoption Program: Blueprint wins, onboarding toolkits, designer-created demos (80% adoption).
5
ABP Design Brand Experience: Lookbook, Narrative One-Pagers, Hiring Manager Workshops boosting offer acceptance by 4.8%.
6
Live! with Wendy Owen: Weekly livestream for 600+ design team members.
7
Creators & Publishers Summit: UXR feedback sessions, keynote design, creator-facing education.
8
People Behind the Products Event Series: Virtual storytelling increasing reach 2.5x.
Empowering Design Organizations
I design thoughtfully layered, flexible-yet-scalable programs and operational practices that nurture inclusive design cultures. Championing talent retention, creative empowerment, and consistent adoption of design standards, I foster environments where cross-functional collaboration thrives—sustainably enhancing internal community dynamics, operational excellence, and enduring organizational impact.
Impact at Meta
As a Lead Design Program Manager at Meta (2018-2025), I was trusted by leadership to scale UX and brand strategy, grow teams and products, and help shape how design, engineering, and product come together to meet real customer needs.
Scaled design operations from 15 to over 300 roles across Meta's ecosystem
Created frameworks connecting internal design processes with external needs
Led embedded UX design programs across high-impact product surfaces
1
ABP Brand Experience
Launched internal cultural cohesion programs, enhancing cross-org alignment and employee engagement across Monetization design teams at Meta.
2
DesignOps Scaling
Grew design operations from 15 to over 300 roles; created operational toolkits and playbooks driving clarity, efficiency, and strong team dynamics across multiple product surfaces.
3
Internal Rituals
Designed and led scalable, repeatable internal rituals, team health initiatives, and strategic onboarding processes, significantly impacting team retention and community empowerment.
Conversations: Global Business Messaging Conference
Acted as the sole DesignOps lead for Meta's CEO-prioritized global event series "Conversations," attended by over 1 million participants. Owned comprehensive design delivery, playbook creation, and strategy, involving direct partnership with Mark Zuckerberg.
Led end-to-end design program management which reached 1M+ livestream viewers. Oversaw creative strategy, design ops, and delivery of 1900+ assets across WhatsApp, Messenger, and Instagram. Collaborated with Legal, MarComm, and external creative agencies to craft narrative, visual identity, and cross-platform launch execution.
Design Systems & Cross-Functional Integration
Partnered strategically with Meta's Design Systems teams to integrate scalable design components and language systems across products, enhancing user experience consistency while maintaining brand integrity.
Meta-Wide Design Systems Summit
Produced 3-day global summit for 400+ attendees across Meta's Family of Apps. Supported C-level sponsors, speaker communications, and 15+ working sessions. Aligned practices across Instagram, Facebook, WhatsApp, and Enterprise teams.
Design Systems Adoption Program
Launched an internal Design Advocacy program including Blueprint wins, onboarding toolkits, and designer-created demos. Supported internal adoption and design async onboarding—reaching 80% org adoption.
Select Additional Experience
Pre-Meta foundation: where editorial instincts, PR muscle, and creator fluency were built.
CLEVER Influencer Marketing Agency
Corporate Communications & Content Marketing Manager
2016 – 2017 | San Francisco, CA
  • Developed CLEVER’s foundational brand narrative and strategic positioning as an industry leader in influencer marketing.
  • Authored How to Measure Influence and The State of Influencer Marketing white papers—setting industry benchmarks.
  • Created The Influencer Lookbook Series, which became the agency’s highest-performing marketing asset.
  • Built content strategies and thought leadership that increased inbound client interest and media visibility.
  • Elevated CLEVER’s B2B voice across owned, earned, and partner channels during a high-growth brand evolution.
Mode Media (formerly Glam Media)
Content Program Manager
2015 – 2016 | Brisbane, CA
  • Directed a global team of 300+ creators across lifestyle, beauty, and entertainment verticals—serving over 750M monthly uniques.
  • Developed scalable editorial and content production pipelines that aligned brand tone with advertiser needs.
  • Delivered against aggressive growth targets by evolving creative guidelines, optimizing publishing workflows, and improving delivery SLAs.
  • Championed creator relationship management as a differentiator in content quality and consistency.
Ruby Press Public Relations
Publicist
2013 – 2015 | Oakland & NYC
  • Led strategic PR campaigns for boutique lifestyle brands navigating the shift from traditional print to digital media.
  • Secured placements in Vogue, Vanity Fair, Refinery29, and The New York Times—helping small brands punch above their weight.
  • Built integrated press, influencer, and content calendars to drive relevance and retention.
  • Developed storytelling angles that married founder values with editorial trends—amplifying authenticity.
  • Fostered deep relationships with journalists, stylists, and influencers, elevating client brands in key moments.
Key Strengths
1
Strategic Communications & Messaging Architecture
2
Influencer Ecosystem & Creator Economy Fluency
3
Brand Voice Development Across Mediums
4
Editorial Planning & Thought Leadership Content
5
Press Relations + Digital Media Amplification
6
Cross-functional Partnership Across Creative, Marketing, and Product
Leadership Testimonials
"Genevieve consistently delivered large-scale programs, projects, and products in highly complex and ambiguous spaces, demonstrating a rare ability to bring clarity and structure to uncertainty. Her strategic thinking and problem-solving skills set her apart."
— Travis Vocino, Head of Product, Creators at Meta
"I was consistently impressed by her strategic vision, exceptional program management skills, and ability to drive significant impact across complex projects. She has a great can-do energy and is eager to get things done."
— Jeannine Schafer, Creative Director at Meta
Letters of Recommendation
Snapshot Resume
Key Design Community Initiatives
Highlights include:
  • Conversations: Meta’s inaugural business messaging global conference, 1M+ livestream viewers, partnered with Mark Zuckerberg, Sheryl Sandberg, Matthew Idema.
  • Facebook Design: Business Tools: Rebrand and virtual programming (29 hires in a year).
  • Meta-wide Design Systems Summit: 3-day summit aligning practices across IG, FB, WA, Enterprise.
  • Design Systems Adoption Program: Blueprint wins, onboarding toolkits, designer-created demos (80% adoption).
  • ABP Design Brand Experience: Lookbook, Narrative One-Pagers, Hiring Manager Workshops boosting offer acceptance by 4.8%.
  • Live! with Wendy Owen: Weekly livestream for 600+ design team members.
  • Creators & Publishers Summit: UXR feedback sessions, keynote design, creator-facing education.
  • People Behind the Products Event Series: Virtual storytelling increasing reach 2.5x.